I was born in 1975 in Dendermonde, a small town in Belgium famous for a horse. At 19 I started my first job at IBM, 3 years later I became self employed.
In the last 20 years i have worked for all kinds clients, from local businesses, start-ups and NGO's to several fortune 500 companies.
I create user interfaces that look great on every device, I advise on user experience and marketing, I consult and give strategic advice. From auditing your current assets to designing and developing corporate identities, websites and marketing campaigns.
Design & Development
Research, prototype, design and develop websites. Provide interactivity and responsiveness. Assist on implementation with the development team.
Analyze customers and competitors. Analyze structure and content. Define strategy & processes. Create and optimize content.
Create a visual language that represents your brand. Design brand assets like websites, printed materials and adverts.
Consulting and art direction for user interfaces and marketing campaigns.
Marketing & Consultancy
Understanding the difference between advertising, promotion, publicity and SEO is crucial to mixing them together into the right marketing strategy.
Advertising: are you trying to introduce a new product or service?
Promotion: are you trying to get more people to try your product or service?
Publicity: is there something newsworthy that you want to share?
SEO (Search Engine Optimisation): do you want more people to find your product organically through search?
Analyze current customer and audience data and define potential areas of growth.
Selecting the right marketing channels depends on your marketing strategy and your target audience.
In today's analytics driven world many companies focus on measurable conversions. Search ads and social media have become the marketing channels of choice to the point where they become the marketing strategy as opposed to what it really is: a collection of marketing channels.
Creating a good marketing strategy and choosing the right marketing channels to deliver your message are essential to sustainable growth. I always prefer to focus on a good marketing strategy first, and then choose your marketing channels accordingly.
Software & Languages
Html & Css: to make responsive websites that work on every device
Sass: for automatisation of Css development and for adjusting existing UI frameworks
Php & Jquery: for front end development and user interaction
Adobe Photoshop & Illustrator: for graphic design
Slack: for team communication
Zoho Projects: for project managment
Mailchimp: for mailing lists
I speak English well, Nederlands is mijn moedertaal, Je peux m'aider en Français, und ich verstehe auch etwas Deutsch.