About

Ivan Daes

I'm a freelance creative with over 20 years of experience in design, development, marketing and consultancy. I strongly believe in creativity, quality content and services over gimmicks and hype, and it is from this point of view that I advice my clients.
History

I was born in 1975 in Dendermonde, a small town in Belgium famous for a horse. At 19 I started my first job at IBM, 3 years later I became self employed.

In the last 20 years i have worked for all kinds clients, from local businesses, start-ups and NGO's to several fortune 500 companies.

Today

I'm based in Ghent, Belgium, my favorite city in the world. I've lived here on and off for over 20 years. If you haven't heard of Ghent, or you haven't been, you should really consider a visit.

I create user interfaces that look great on every device, I advise on user experience and marketing, I consult and give strategic advice. From auditing your current assets to designing and developing corporate identities, websites and marketing campaigns.

Design & Development

I design and develop responsive websites
User Interface

Research, prototype, design and develop websites. Provide interactivity and responsiveness. Assist on implementation with the development team.

User Experience

Analyze customers and competitors. Analyze structure and content. Define strategy & processes. Create and optimize content.

Graphic Design

Create a visual language that represents your brand. Design brand assets like websites, printed materials and adverts.

Branding & Advertising

Consulting and art direction for user interfaces and marketing campaigns.

Marketing & Consultancy

I can assist you in creating a marketing strategy, define your target audience and determine the marketing channels to deliver your message
Marketing Strategy

Understanding the difference between advertising, promotion, publicity and SEO is crucial to mixing them together into the right marketing strategy.

Advertising: are you trying to introduce a new product or service?

Promotion: are you trying to get more people to try your product or service?

Publicity: is there something newsworthy that you want to share?

SEO (Search Engine Optimisation): do you want more people to find your product organically through search?

Target Audience

Analyze current customer and audience data and define potential areas of growth.

Marketing Channels

Selecting the right marketing channels depends on your marketing strategy and your target audience.

In today's analytics driven world many companies focus on measurable conversions. Search ads and social media have become the marketing channels of choice to the point where they become the marketing strategy as opposed to what it really is: a collection of marketing channels.

Creating a good marketing strategy and choosing the right marketing channels to deliver your message are essential to sustainable growth. I always prefer to focus on a good marketing strategy first, and then choose your marketing channels accordingly.

Software & Languages

The tools I use to do my job

Html & Css: to make responsive websites that work on every device

Sass: for automatisation of Css development and for adjusting existing UI frameworks

Php & Jquery: for front end development and user interaction

Adobe Photoshop & Illustrator: for graphic design

Slack: for team communication

Zoho Projects: for project managment

Mailchimp: for mailing lists

I speak English well, Nederlands is mijn moedertaal, Je peux m'aider en Fran├žais, und ich verstehe auch etwas Deutsch.